Valvoline use recycled oil for oil changes?

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It's kind of like the local discount closeout store that sells a "factory reconditioned" appliance (e.g. vacuum cleaner), and another store across the street sells the exact same model of vacuum cleaner that is brand new for the exact same price. Which one is the average consumer going to purchase if they are aware of both items being for sale at the same price?
It's nothing like that.

It's like two aluminum cans, but one is made with recycled aluminum, the other one isn't. Or, like two recycling bins, one made from recycled plastic, the other one isn't.

Ultimately, the only difference here is the feed product for the refining/cracking operation. The end product is still a pure base oil with which a fully formulated engine oil is blended.
 
It's nothing like that.

It's like two aluminum cans, but one is made with recycled aluminum, the other one isn't. Or, like two recycling bins, one made from recycled plastic, the other one isn't.

Ultimately, the only difference here is the feed product for the refining/cracking operation. The end product is still a pure base oil with which a fully formulated engine oil is blended.
I see your point regarding the feed product as it refers to motor oil production. But when it comes to the mindset of some consumers anything that is considered recycled, re-refined , factory serviced, and the like should be at a different price point at the retail level, regardless of the product.
 
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I see your point regarding the feed product as it refers to motor oil production. But when it comes to the mindset of some consumers anything that is considered recycled, re-refined , factory serviced, and the like should be at a different price point at the retail level, regardless of the product.
Then the answer is education, not doubling down on the position that doesn't hold merit.
 
Thing is, 99.999% of people buying recycled oil has absolutely no clue on how it's done and how it compares to non-recycled oil. They will always think the recycled oil is inferior, therefore it's a failure on the store shelves.
 
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