Marketing. Group "III+" is not officially recognized by API. It's a made up term.
Dismissing “Group III+” as marketing is incorrect.
You cannot stamp “Group III+” on a retail jug.
API EOLCS, SAE J300, and ATIEL force finished-oil labels to say “Full Synthetic” or simply “Group III.”
Shell’s own technical literature lists PurePlus/GTL as API Group III for the simple reason that API 1509 contains no “III+” category.
Zero consumer-marketing upside.
The term is B2B engineering language, not ad-agency terminology.
It was coined by refiners and additive companies (Infineum, Lubrizol, Oronite) for base-oil interchange guidelines and technical data sheets.
When API 1509 defined Group III it set an open-ended floor: VI ≥ 120.
Conventional hydrocracked Group III landed at roughly 120–128 VI.
Commercial GTL delivered 135–145+ VI with near-zero sulfur/aromatics, and much lower Noack.
The industry needed a practical label for that step-change.
“Group III+” is that label.