Valvoline Nextgen Flop

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When the Nextgen stuff first hit the store shelves I remember thinking no way would I put that in my engine. Especially since it was priced the same as the regular Valvoline. Obviously I know better now, and I've used lots of it when stores started putting it on the clearance table. Anyway I'm wondering if it didn't sell because nobody wants recycled oil, or was it merely priced too high?
 
Priced too high. The mobil and pyb could be bought for almost the same price as refurbished oil.

Having said that i did buy a lot of it when it was clearanced at $1.00 a quart. Used in an oil burning saturn.
 
Yup when I saw it on the shelf I couldn't understand how it was the same price. If I were gonna buy a jug of MaxLife, I'd buy regular MaxLife, and not the NextGen stuff. Then NextGen MaxLife went on clearance and I got about 80+ quarts for $0.33 per quart. I've used most of it up by now.
 
Priced too high. Even if re-refined oil is a superior product (more processing to remove some of the things that would be otherwise undesirable from even a regular basestock), it didnt carry that aura.

I think they should have charged 50c less per quart and it would have sold better.

I used it in an oil burner and a seldom used vehicle with no stringent oil requirements and was pleased with it.
 
I surprised that the People's Republik of Kalifornia has not mandated that Nextgen and G.E.T. motor oils be used. At least in state vehicles.
 
my local big lots still has it for $4 per qt
im undecided if i would use it in a newer vehicle
 
Originally Posted By: jacky
my local big lots still has it for $4 per qt
im undecided if i would use it in a newer vehicle


There in lies the problem, why would you pay $4 a quart for a conventional motor oil. Especially since re-refining takes less energy and therefore should cost less and a virgin oil equivalent.

They should just use their re-refining capabilities and produce group III oil. Then don't say anything but make sure it returns kick arse UOA's before then coming out and telling everyone how pure re-refined group III synthetic oil is and how superior it is to Mobil 1 (since that is what every company not named Mobil 1 does).

thumbsup2.gif
 
99% of people can't understand that refined motor oil from crude stock or recycled oil can result in the same end product.
 
Originally Posted By: SLATRON
99% of people can't understand that refined motor oil from crude stock or recycled oil can result in the same end product.


+1

If i find it on sale, it's going in my car.
 
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My store had it for just a few months before pulling it. Unlike most oil which they choose not to sell anymore, it didn't go on a fantastic clearance: it got sent back to the distribution centre.

I don't recall anybody bothering to buy it in that timeframe.

I'm gonna miss working at a parts store.
 
Originally Posted By: wemay
Originally Posted By: SLATRON
99% of people can't understand that refined motor oil from crude stock or recycled oil can result in the same end product.


+1

If i find it on sale, it's going in my car.


Same here!
 
Here, it was a buck cheaper per jug than VWB at Walmart (limited availability elsewhere, and that's for all Valvoline stuff). But, Canadian SuperTech is Safety-Kleen recycled, too, and substantially cheaper.
 
I've used at least 50+ 5 quart jugs of the VNG max-life and conventional oil in neighbors vehicles, picked up at AAP for FAR, and IMO it served it's purpose nicely. I had also picked up quite a few quarts on clearance at WM for $1 a quart. Too bad that it has all been used up and there is nothing left of this oil.

IMO...the marketing, or lack of marketing killed the product as well as the comparable price to virgin Valvoline. The only incentive to pick up the oil was the free gift card rebates which were used to buy more NG for FAR.
 
I used it when they had a rebate on it, it was my engine is still going and I remember it being smooth in my engine. I never had any doubts about its ability to protect my engine, but I can see how the uneducated public might differ. Valvoline should've had it at a lower price point at least until it was established.
 
I thought it would have a chance to succeed if they priced it cheaper than the VWB and VML equivalents. But they didn't initially. Later on I saw it at lower prices, but only about 30 cents per quart less. It should have been more like 50-75 cents per quart cheaper from the start, with Valvoline making it clear in the advertising that since the oil was recycled, it could be made to the same quality for less cost.

I was surprised at how quickly it faded away after the PQIA test that showed excessive NOACK volatility. Not enough people look at BITOG or the PQIA websites for them to influence the mass market. Maybe Valvoline found out that they couldn't control quality to match its virgin oils so they could sell it at lower cost and still make an equivalent profit.
 
Do we know for a fact that it is cheaper for Valvoline to produce Nextgen than it is to produce their conventional product?
 
Agreeing with most of the previous posts, I also say it was poor marketing on the part of Valvoline. Instead of being called recycled oil, it should have been labeled as Re-Refined. To some people, recycled means lower quality. I'm sure some had the idea that Valvoline was merely running dirty oil thru a battery of filters and calling it good.

I, along with 99% of the other BITOG readers, know this wasn't the case.

Even though PQIA had issues with a sample of 5w20, I was satisfied that the 5w30 I'm now running in my DD Saturn is up to standards. However, I too, waited for it to come on clearance before I bought any.
 
Originally Posted By: otis24
I surprised that the People's Republik of Kalifornia has not mandated that Nextgen and G.E.T. motor oils be used. At least in state vehicles.


They probably do. We do over here in NC (where our new senator does not believe that the government should force restaurant employees to wash their hands after using the bathroom (but they would regulate that you must post a sign saying that they do not wash their hands... yes irony is lost there)

We are forced to buy "Corrections" which is recycled oil (as well as other vehicle fluids). I bet must states that have Corrections contracts have a used motor oil supplier... whether it is a "peoples republic" or a "pee-on-your-hands freedom 'merica" state

that being said, I can't remember when we had an oil related failure... so if the incarcerated group of folks can made a good oil, why do we fighting over PU vs M1 again?
 
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