I doubt adding food coloring would be counter-productive at all. There've been numerous posts on this site that, once diluted, it's difficult to judge the level of Zerex G-05* in the puke tank. I can't believe everyone is nuts who claims that Zerex G-05 is difficult to see. (Some common plastics will transmit UV, so seeing the level under daylight if it shines directly on the puke tank is easy. However some plastics don't transmit UV very well at all and if they're mounted, as in my Sonata where very little sunlight can illuminate the puke tank directly, reading the level is a challenge. There're online autoparts emporiums that sell specific coolant dye concentrates in various colors. Just Google "coolant dyes". Their advantage over common food coloring is that they also contain a fluorescent component , "fluorescein" - used for medical diagnostic and contact lens lens fitting procedures on the eye, too - that helps identify the source of a leak when illuminated with a portable UV source. (glows bright yellow-green under UV)
*On its website Zerex defends its choice of a minimally visible marker dye color on the basis that when added to any of the OEM G-05s, Zerex' version won't compete (meaning tipoff dealership techs that the OEM juice was "adulterated" during a topoff...). In my opinion, Zerex overreacted and left too many users in a lurch trying to read their coolant level - especially for users who've flushed and totally refilled with Zerex G-05 as periodic cooling system maintenance.