I saw it at Walmart the other day, $1.12/qt. I had heard about it on this forum, and was tempted to get it for my wife's next oil change, but thought it was a little too inexpensive (don't wanna say cheap) to be a semi-syn of any decent quality. So, I ended up getting some Havoline, and thought later that the T/A coulda been a wise decision, but it was too late. I know, I know, it's not really marketed all big, so they can afford to sell it cheap...but I couldn't get past that low price tag, and the fact that it was alot cheaper than Motorcraft semi-syn. Something didn't feel right...but I think next time I'll pick me up some...