This Former Jaguar Owner is Embarrassed

[Passport1]

Want.

Had (just like these three (very similar colors)

1960 XK150S (cross flow head)

Beverly Hills Car Club

1960 3.8 MK111 (had beautiful teak wood dash)

Youtube

1969 XKE 4.0 (original chick magnet)

Bring a Trailer

They were not garage queens. Drove them nearly everyday.

 

[barryh]

The response to the Ad campaign in the UK has been highly critical so much so the Jaguar boss has described the criticism as "vile hatred and intolerance" That seems to me a sure way of alienating even more people. Clearly Jaguar is in the grips of progressive wokery which is so yesterday. Most companies have seen what happens when they embrace wokery to excess and have substantially reduced their virtue signalling.

 

[Bottom_Feeder]

I'm no connoisseur of old Jags but I love the understated sleek looks of the recent F-Type.

 

[walterjay]

 

[Pablo]

https://jagsthatrun.com/collections/jaguar-v8-parts

 

[DuckRyder]

If this isn't a "god level troll" I predict it ends badly.

As noted - with their buzzwords they cant exactly rehash a volvo or anything...

Maybe they are bringing in a bunch of wooden trucks with gold fringe and red and green paint... ?

 

[slo town]

Glad I owned my Jag in the days they built cars instead of social agendas.

Scott

 

[OVERKILL]

They discovered that lesbians loved their cars. Lesbians liked their dependability and size, and even the name “Subaru.” They were four times more likely than the average consumer to buy a Subaru.

Yes, it was a wholly unexpected development that hadn't required any directed (at that group) advertising to take place; it was completely organic. My MIL's had a Subaru at one point, with the rainbow flag on the rear window to boot.

 

[rekit]

20 years ago when I worked at a Paper Recycle Plant, on nights when we got bored we would look for stuff to read and I'll never forget finding a Folder of someone's Jag Dealer service records. It was literally an inch thick. Repair after repair after repair....really something to see. I felt sorry for who ever owned that car.

 

[SammyChevelleTypeS3]

Jag owner, but I don't care about their current or past marketing. The thing to care about is their lack of cars. Nothing until 2026 and it's an all EV line-up.

Truly something to care about and be sad about as well. Wonder if they did the research that tells them this new "all EV line up" is going to sell well and enough units to survive as a company? Maybe the focus is much more on commercials than the actual survival of the brand?

 

[MCompact]

Jaguar is circling the drain; an unbelievably insipid advertising campaign, no cars to sell for two years- and then they will all be EVs with stratospheric pricing.
I love the explanation one Jag spokesman gave- that Jaguar had made a mistake deciding to compete in the same market segments as BMW and Mercedes. Seriously? Go back to any US or British auto magazine from the ‘70s; most every sport sedan comparison test included those three brands.
I almost bought an F-Type a couple of years ago. Now I have absolutely no regrets that I went with something else.

 

[MCompact]

One of my all-time favorite automotive ads:

 

[TomYoung]

This is my other favorite Lexus commercial....1992 ES. Makes a buyer not care that the ES shares a platform w/a Camry.

Nobody, ever, has cared that these cars share a platform.

 

[Leo99]

Want.

View attachment 251058

I saw one of these in a parking lot last summer. So beautiful! Also, so very low to the ground. I was shocked how low the car is.

 

[Jokester]

Cadillac was almost dead until they developed the CTS which brought in young buyers and turned them around. Prior to that the average Cadillac buyer was approaching 80 and not buying another vehicle. Lexus is starting to see this and trying to get a younger demographic into showrooms to buy.

I'd say the same could be said for Buick as they seemed to be dying some time ago, but then came the 'Is that a Buick?!?' commercials, new styling, etc. and I see the brand is alive and apparently doing fairly well. In our community there's a blacked out Buick Envista and when I first saw it had to do a double take to make sure it's a Buick, bwahaha. I don't have any need for that size of SUV or whatever it's considered, but the thing is very sharp with design/detail.

 

[andrew_j]

Maybe the generation who likes the current symbol is dying off.

 

[CarlB]

Truly something to care about and be sad about as well. Wonder if they did the research that tells them this new "all EV line up" is going to sell well and enough units to survive as a company? Maybe the focus is much more on commercials than the actual survival of the brand?

Yep, the death of decent cars is what I'm sad about. However, I don't think Jaguar is solely to blame.
Cafe, subsidies, and luxury buyers looking at EV

 

[barryh]

20 years ago when I worked at a Paper Recycle Plant, on nights when we got bored we would look for stuff to read and I'll never forget finding a Folder of someone's Jag Dealer service records. It was literally an inch thick. Repair after repair after repair....really something to see. I felt sorry for who ever owned that car.

This is the disingenuous part of what Jaguar are doing. They still have quite a serious problem with warranty claims and parts supply on the current cars and yet the stated intention of this new marketing campaign is to move the brand further up market with no doubt prices to match. You would think they would fix their quality control problems first. But then at the top of the market where people have more money than sense, cars can sell on image alone rather than reliability. It still has to look good quality but may sell even if it's consistently near the bottom of reliability surveys. Range Rover is a case in point.

 

[Mainia]

Well Jaguar made a commercial, and now many are talking about them. In that sense, the advertising worked.

BUT. I think in a negative way. 25% to 35%, won't have an issue with it. The rest will be on a sliding scale. Which is very very stupid of Jaguar. We hopefully are at the end of this clown show of brainwashing. Jaguar it appears, "just can't read the world's room."

 

[bullwinkle]

Thanks GON for the Subaru enlightenment, didn't realize the perceived Subaru popularity by that demographic was cultivated.

The 1963 red XKE convertible has been the love of my life ever since 6 year old me saw an ad for them. Owning one has never been possible.

The Magnum P.I, episode where he drives a POS '69 XKE always has me scratching my head-I know they had Jag issues, but those were beautiful cars!