Sure target can track things through their redcard, but they can do it for any other credit card too - so long as the number is the same credit card number, a profile can be built, and there are a multitude of ways to tie that CC number to a name and address...
They like the Redcard with the 5% off, as they find that folks using the redcard spend more per transaction than other customers - and its likely that 5% is part of it. We shop for a lot of our groceries there - they tend to be cheaper before the 5%, and the 5% is extra icing on the cake. Our bill is paid in full every month, and we only buy what we need. Win for us, and I don't care about them tracking my purchases. They've been doing it at least since the 1990's.
They like the Redcard with the 5% off, as they find that folks using the redcard spend more per transaction than other customers - and its likely that 5% is part of it. We shop for a lot of our groceries there - they tend to be cheaper before the 5%, and the 5% is extra icing on the cake. Our bill is paid in full every month, and we only buy what we need. Win for us, and I don't care about them tracking my purchases. They've been doing it at least since the 1990's.
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