I enjoyed your comment.My Word CKN! What a nasty Un-American comment! It appears you have distain for the GM and Chrysler business model.
Vaguely similar to my take on the Old Spice deodorant aisle - 23 versions of no-good stank!
It does appear the North American market responded positively to a subtle variety - be it imagined or no.
I will agree the GM2800 being foisted on the public as a "Saab" was pretty lame. GM destroying a marque that was on shaky ground to begin with. Similar to Ford "accidentally" destroying Mazda with their Flat rock partnership garbage. But Mazda retreated and regrouped and came back strong - like the product or not. - Arco
For the Canadian market, at least, it seems GM made a mistake in dropping Pontiac and Olds. Both were very popular here.
As far as Saab, I think GM would have done better to simply give Saab the resources to develop new models. An arm's-length relationship, rather than badge engineering, might have allowed Saab to survive.
As regards Mazda, they certainly seem to be thriving now that Ford is no longer calling the shots.