My brother and i went shopping for a car and truck a couple of weeks ago and looked at the domestic offerings. He was in the 35K class, not loaded but well equipped for a truck.
First we looked at the Tundra 4 door 6' bed 4WD 4.6 DOHC V8 fairly well equipped for 34K.
Next the Ram, not a lot of content in the same price class and it felt cheap inside so we walked away from that with no second looks.
Chevy was just white bread and over priced for the 4WD.
Ford was not in the running because of frame rust issues he, my father and myself all had with them not to mention the V6 power.
He bought the 2013 Tundra with a sticker of 34,800 for 28,550. That includes bed liner and OEM running boards, 4WD, towing package and decent equipment with a 2,500 rebate.
We debated them a few days and decided the Tundra was the best truck for the money despite what the biased US magazines were saying.
He likes the truck a lot, it runs as expected for a Toyota silk smooth and quiet, it shifts nice, rides well and has good braking power.
This was just an unemotional buy, no fan boy bias, no domestic or brand loyalty just value for money. I looked at them underneath and under the hood (except the Ford which we skipped)and found the Toyota was IMO well built and uses high quality materials.