There was no one in the market but them until the last 5 years in any real numbers. They can't do anything but lose market share as the segment grows.EV sales exceeded expectations during a record-breaking quarter," said Cox's industry insights director Stephanie Valdez Streaty. "While Tesla's sales continue to decline, with its share of EV sales now below 50 percent for the first time, the overall electric vehicle competitive landscape intensifies further."
Tesla held a 55 percent market share a year ago. If Tesla were killing it so to speak they wouldn't be losing market share this quickly.
I think we all benefit here. Either Tesla improves their vehicles in the process and I even think they have plenty of room to improve, or we just get other better options from other manufacturers anyway. I'm still more likely to buy another Tesla than another EV right now, but I keep seeing more compelling vehicles pop up that could change that.