Customer loyalty. The ownership experience Tesla delivers is awesome. Hassle-free haggle-free purchase, a mobile app that works great with no subscription fees, FSD if you want it, phone as a key, great charging and routing for road trips, dog mode, etc.
Rivian is also very high in customer satisfaction and loyalty despite below average reliability, although this is improving. When the cheaper R2 variants come out with the next gen autonomy hardware Tesla is going to have real competition.
Agreed the YL is important but IMO I'd be more excited about:
- Model 2 - Could be as simple as a Cybercab with the charge port in a better spot and steering wheel and pedals.
- Model X - Aka a CyberSUV. Make a full size three row SUV in a boxy shape with a more conventional looking body. Use all the tech from the Cybertruck but make it look kinda like an R1S or Suburban.
With these, Tesla would really have the best option across pretty much the entire vehicle lineup. GM was worked hard here, they have everything from Bolt to Escalade IQ, but the sales numbers show Tesla is still winning. I think it goes back to well equipped base models and a great ownership experience.
I don't care about the Roadster at all TBH but they should just finish it. It doesn't need the stupid rocket stuff. Just be fast and awesome and make the people happy that put deposits on it. If they don't want it, give them a refund, if they do want it, sell it to them.