Service Pro is a decent product. Our oil distributor at the Ford dealership offers it as their "house" brand. We get Service Pro wiper blades, filters, etc...
The previous dealership that I worked for had a sister store in Sioux Falls. That store was a Honda store. Consequently, the locals purchased a lot of Hondas through that store, but we serviced them.
Hondas call for 0w20 synthetic motor oil. We stocked the Service Pro 0w20 and that is what we used to service the Hondas that came in for oil changes.