Habit. Most heavy diesel owners have been on the 40w bandwagon for so long, it is engrained into the psyche of most owners. And the "thicker is better" mantra has been repeated so often that it has become a truth to many. Witness the amount of Lucas OS that is bought by the trucking community. It occupies a major portion of shelf space at truck stops and lube shops that cater to truckers. I have even seen whole pallets of LOS at some commercial truck lube change locations. It is hard to break thru the crusted up brain of some of these folks to allow them to even entertain the idea of a 10w30 being an adequate option.
In all fairness, I had a slow migration to the 30w idea. I had been indoctrinated for many years myself that a 40w was critical. Never got on the LOS bandwagon, so there was still hope for me.
In all fairness, I had a slow migration to the 30w idea. I had been indoctrinated for many years myself that a 40w was critical. Never got on the LOS bandwagon, so there was still hope for me.