I liked the part where they state "If the oil filter needs to be changed",,,,
They're selling a lubrication service so they should change the filter. It's just the way it's done. And they should use only products that meet OEM requirements. Anything less would be technically inadequate.
And speaking of being technically correct, they also advocate engine flushes every 10,000 miles.
"we recommend that people have their vehicle's engine oil system flushed at least once a year, or every 15,000 Km."
I don't know of ANY manufacturer who says to do this.