People don't want to hear it... but they only complain about Snap-On prices because they want them and don't want to pay.
Today there's so many options for quality tools of all levels. There's still SO tools I'd buy, bend over, because to me their worth it. I won't even mention Blue-Point because you'd only buy them since the truck is already there. Your paying near SO prices for in many cases China/Taiwan made tools... Many years ago certain BP tools, like air ratchets, body hammers, etc... were very good.
Anyway, I'm an equal opportunity tool buyer/user... Snap-On, Proto, Wright, SK, Craftsman, Harbor Freight, Gearwrench, Knipex, Wera, PB Swiss, Mayhew, Koken, Nepros, Apex, Sunex, Irega, Bahco, and so on.