I just saw this stuff in Repco (Australia) today, it must be new as I've never seen it before. Shell Helix Ultra 5W-30 full synthetic. It's a GTL (PurePlus) based oil, and according to the jug it's made in Hong Kong. It's rated API SN-Plus, ACEA A3/B4, BMW LL-01, MB 229.5 / 226.5 and Renault RN 0700 / 0710. This is the first SN-Plus (for LSPI control) and A3/B4 (for high HTHS) oil I have ever seen in the wild. Do you have it in North America? It would probably be called Pennzoil Platinum Euro of some sort. Looks like a top quality oil to me.