Originally Posted By: PhillyJoe
Sears was as American as Chevy and apple pie. They invented their own brands for paint, appliances, tires and batteries, tools, the list goes on and on. They had free standing stores and despised malls.
All of the brands were contracted out.
My mom worked for one of Sears suppliers. It was a company called DeSoto and they made the paint sold as Weather Beater and Sear house-brand dishwashing and laundry detergent. Back then they had a plant in Berkeley, California and they operated some white collar operations from that plant. All we used was Sears laundry and dishwashing detergent for years. It was so cheap with her employee discount. When my aunt needed her house painted, my mom got her cases of paint at maybe 30% of the retail price. We were still using that stuff long after she got laid off when they closed the plant.
I didn't follow it much, but apparently they were still selling to Sears from a plant in the Midwest, but eventually lost the contract and apparently were aquired by PPG for its paints division.