I consider all bulk produced bread to be very fake and nasty tasting so I never buy it. However schwebel's had d'italiano bread, and some other specialty breads that were always in stock when you needed it, and we're quite tasty. What a shame yet another old company is closing along with the workers loosing their jobs. Although not amazing products, still leaps and bound better than any other bulk produced garbage. Wonder bread is similar to air fluff cardboard.