Schaeffer lubricants

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I will assume you are referring to the friction machine that allows representatives to explain and show how base oils, ep additives, friction modifiers, waterproof greases differ.
Nothing irrelevant nor gimmicky about it. Most don't have the time, inclination, money or ability to do hundreds of dyno, energy or fuel economy tests (like Schaeffers does) to prove a lubricants superiority in increasing the bottom line of a company's or individual's balance sheet, so it must be explained to them.
It is called sales and marketing.
 
Originally Posted By: salesrep
I will assume you are referring to the friction machine that allows representatives to explain and show how base oils, ep additives, friction modifiers, waterproof greases differ.
Nothing irrelevant nor gimmicky about it. Most don't have the time, inclination, money or ability to do hundreds of dyno, energy or fuel economy tests (like Schaeffers does) to prove a lubricants superiority in increasing the bottom line of a company's or individual's balance sheet, so it must be explained to them.
It is called sales and marketing.


Using those machines is called dishonest marketing pushing to the ignorance of the average consumer and taking advatange of such ignorance. Shame on any company that uses such gimmicks.
 
I have been using Schaeffer for quite a while, know my rep, Dan Dykema, very well, and no one at Schaeffer, even when I visited corporate in St. Louis late last spring, has ever even mentioned that "one arm bandit" timken bearing machine thing to me. I am not sure what "gimmicks" you are referring to. I have never seen Schaeffer make wild comments about their products that are not well within what they deliver. Not anything like the TV ads for major name brands during NASCAR races or football games or even Amsoil. I get access to data derived in the real world from fleet testing of various products that might be a good solution for my operation. And I can fully attest that their grease is light years ahead of everyone else. I have gotten double and triple the life out of greased components since going to Schaeffer.

I guess if you consider that they ship all products to me free of charge, it is delivered within 3 days of order, and include free oil sample kits and analysis as a gimmick, then yeah, I can live with that.
 
Comparable to most anything at Wally World for a synthetic blend, which is what I use. I buy most of my stuff in drums with a few cases of smaller used products. Obviously not an apples to apples comparison to the typical buyer who picks up 6 qts off the shelf, but I was clear that I am a commercial user. On a qt to qt basis, there are a number of oils I would be comfortable using. The topic is on Schaeffer. And I get great results at a very competitive price, along with great personal service. But when you factor that I don't have to take time and go to a store to buy any oils, and the associated cost to do that, and free shipping to me, I am getting a GREAT deal on my Schaeffer oil. On that basis, better than most anything on a store shelf. And I have yet to see a store or even Amsoil provide free oil sample kits and analysis with my orders. When you look at the overall picture, Schaeffer for me is just about the best value there is. And the quality is more than there. I have gotten the best result, across the spectrum, since moving over to Schaeffer for the bulk of my oil and lube needs. I do use a couple of other brand products for some special applications.
 
Originally Posted By: TiredTrucker
Comparable to most anything at Wally World for a synthetic blend, which is what I use. I buy most of my stuff in drums with a few cases of smaller used products. Obviously not an apples to apples comparison to the typical buyer who picks up 6 qts off the shelf, but I was clear that I am a commercial user. On a qt to qt basis, there are a number of oils I would be comfortable using. The topic is on Schaeffer. And I get great results at a very competitive price, along with great personal service. But when you factor that I don't have to take time and go to a store to buy any oils, and the associated cost to do that, and free shipping to me, I am getting a GREAT deal on my Schaeffer oil. On that basis, better than most anything on a store shelf. And I have yet to see a store or even Amsoil provide free oil sample kits and analysis with my orders. When you look at the overall picture, Schaeffer for me is just about the best value there is. And the quality is more than there. I have gotten the best result, across the spectrum, since moving over to Schaeffer for the bulk of my oil and lube needs. I do use a couple of other brand products for some special applications.


I take it your using their Supreme 7000 oil?
 
Originally Posted By: salesrep
I will assume you are referring to the friction machine that allows representatives to explain and show how base oils, ep additives, friction modifiers, waterproof greases differ.
Nothing irrelevant nor gimmicky about it. Most don't have the time, inclination, money or ability to do hundreds of dyno, energy or fuel economy tests (like Schaeffers does) to prove a lubricants superiority in increasing the bottom line of a company's or individual's balance sheet, so it must be explained to them.
It is called sales and marketing.


OK sure. But ExxonMobil is no doubt king of sales and marketing, with SOPUS and Castrol not far behind. How come they don't use the equipment to market their oil?
 
Interested in how a test that has little to do with the innards of an engine, nor the functionality of an engine oil in any way, shape or form proves an oil's "superiority".

As a sales and marketing tool, it's akin to a shell trick.

When I was commissioning an MDF factory, Wynns came sniffing, and the engineering manager called me in to witness their amazing grease...out "performed" all their regular greases...should they switch ?

I asked the Wynns guy which part of the plant his gear was representing, as we also had the roller belt lube, which while not as heavily into boundary as his bandit, was closer than nearly everything else.

(there's a rolling intermediate belt between the heat transfer plates and the press belt, that carries both the pressure, and the heat to the stainless belt)

It was PAO, AW, and high solids (teflon and Moly).

Wynns guy cried foul, and that his machine was testing "normal" applications, not what I was providing.

Like I said, a shell game, for the gullible.
 
was replying to kschachn (can see that on the "re"), as it's a question that I've raised a few times, and been ignored.

How do you take a non representative test, and prove the superiority of a product ?

Wynns, they did the same, but couldn't demonstrate relevence to the customer's ACTUAL application...yep, best at protecting the metal cylinder against the rotating wheel...if you've got a metal cylinder on a wheel that needs protecting, then clearly superior.

Sorry, Schaeffers don't stock around here...if they did, there would be some in my shed (we PMed on that a long time ago)
 
My points affirmed.
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Originally Posted By: salesrep
My points affirmed.
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What? What points?

Why do you make nonsensical half-posts rather than addressing the point that was made?
 
Originally Posted By: RazorsEdge
Originally Posted By: TiredTrucker
Comparable to most anything at Wally World for a synthetic blend, which is what I use. I buy most of my stuff in drums with a few cases of smaller used products. Obviously not an apples to apples comparison to the typical buyer who picks up 6 qts off the shelf, but I was clear that I am a commercial user. On a qt to qt basis, there are a number of oils I would be comfortable using. The topic is on Schaeffer. And I get great results at a very competitive price, along with great personal service. But when you factor that I don't have to take time and go to a store to buy any oils, and the associated cost to do that, and free shipping to me, I am getting a GREAT deal on my Schaeffer oil. On that basis, better than most anything on a store shelf. And I have yet to see a store or even Amsoil provide free oil sample kits and analysis with my orders. When you look at the overall picture, Schaeffer for me is just about the best value there is. And the quality is more than there. I have gotten the best result, across the spectrum, since moving over to Schaeffer for the bulk of my oil and lube needs. I do use a couple of other brand products for some special applications.


I take it your using their Supreme 7000 oil?


That would be correct.
 
Originally Posted By: kschachn
Originally Posted By: salesrep
I will assume you are referring to the friction machine that allows representatives to explain and show how base oils, ep additives, friction modifiers, waterproof greases differ.
Nothing irrelevant nor gimmicky about it. Most don't have the time, inclination, money or ability to do hundreds of dyno, energy or fuel economy tests (like Schaeffers does) to prove a lubricants superiority in increasing the bottom line of a company's or individual's balance sheet, so it must be explained to them.
It is called sales and marketing.


OK sure. But ExxonMobil is no doubt king of sales and marketing, with SOPUS and Castrol not far behind. How come they don't use the equipment to market their oil?


They play on a particular market and use NASCAR "official oil" marketing stuff that influences buyers. They may be the "official oil" but that is because they paid for that title just as Burger King or Pepsi or any of the other marketed product pay for the privilege of being the "official" product of whatever.

In the trucking community, Exxon Mobil will set up truck shows with big name country music entertainers, all under the guise of "truck driver appreciation", again, as a marketing move to influence more commercial trucking folks to buy Mobil products. When one is dealing with such high volume markets, they can afford to put out for such things and reasonably expect a decent return on that market investment. Shell does the same thing and also has their Super Rigs competition and annual calendar of the top class 8 trucks in the country.

P.T. Barnum was more right than most folks realize. If one uses marketing properly, one can sell a reasonable amount of dog doo to customers and make a profit.

It is similar to pickup OEM's. They market that their pickup can pull a freight train car up the side of a mountain by using slight of hand, then say how their OLM methods allow for extended drains and low service requirements, but if the owner does much of anything outside of driving it down the street like a car or parking in their driveway, it is considered severe service and OEM lube recommendations all change. And one risks the decision of "driver abuse" in a warranty dispute if they do anything near what the pickup is marketed as being able to do.
 
Well sure, I really dislike country music so that isn't a plus to me. But using a device to "prove" your oil is superior to another oil when what the device is meaningless to an ICE, is deception. Just like when my daughter was looking grad schools lately and one of the schools told her that they would give her in-state tuition despite her being an out-of-state student. What they failed to tell her was that there was no tuition difference at the graduate level.

Hosting big name country events is irrelevant but not deceptive.
 
Originally Posted By: TiredTrucker
They play on a particular market and use NASCAR "official oil" marketing stuff that influences buyers. They may be the "official oil" but that is because they paid for that title just as Burger King or Pepsi or any of the other marketed product pay for the privilege of being the "official" product of whatever.

Maybe, at least with respect to NASCAR, but in other series of racing, Formula 1 particularly, when you see that Mobil on McLaren and Shell on Ferrari and Petronas on Mercedes and Total on a few others, and so forth, they are actually making bespoke lubes and fuels for those teams, and they're doing it as part of their sponsorship deal, without being paid for the products.
 
Ive heard rumors at one time some Nascar teams used dyed Redline oil.To appear like their sponsors oil.
 
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I would seriously like to see some examples of that (that's not a dig, I'm genuinely curious). I know plenty of guys in the SBF world that ran (and run) M1 5w-50 and the 15w-50 with great tear-down results. These are typically boosted windsors.


Just Google Mobil 15w-50 and "shear". It's well known to turn into a 40 weight, and then a 30 weight, rather quickly.

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So this is recent? Can you elaborate further. You are saying that the 15w-50 product CHANGED?


Not all that recent. 15/50 red cap disappeared, and then the world ended up with silver cap 15/50, which is a nice shear monster.

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That's actually a neat comparison because AMSOIL and Royal Purple both market great filters, but these filters are actually assembled by the majors. These majors are also now making these same type of filters sold under their own names like the FRAM Ultra, the Purolator Synthetic and the WIX synthetic.

In this case, since the FRAM Ultra is cheaper than the EaO, they both use glass media (but different types) but one is a major brand and the other one is boutique, how do we determine which one is "superior"?


Superior: The better performer, with more redeeming qualities.

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It isn't missing the fact, it is simply a relatively small target market. A great number of classic guys and folks that restore classic engines simply recommend an HDEO like Delvac, Rotella, Dello....etc. These engines generally do not place a demand on a lubricant that requires a race oil, particularly when we are talking about stock rebuilds and car show cars.


Which all sounds good, until you figure out that HDEO's are not as appropriate or resilient as a racing style oil. They're not bad, but again, a racing style PCMO is better, because it was designed for the job.

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When I think of the term "superior" I think "better than". That denotes something it can be directly compared to, so in this case a 20w-50 to a 20w-50. If there is not a comparable product, that term loses its significance. I would say (and already have) that "more appropriate" or "niche geared" product would be more suitable terms.

While the majors certainly recommend products for these niches, they are not products designed specifically for them. Neither Shell or Mobil makes a product that directly competes with Dominator for example.


Mobil claims they do, right on their racing page, where they recommend their 15/50 for road and racing activities. This oil exists for no other reason than the niche category, by their own description.

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Sure, but your applications may not be overly relevant (and don't sound like they are) to the OP's little British mill wink


Applications? Not exactly. But when it comes to the 20/50 that he's looking for, Schaeffer's is still on top of the big labels. That is the part that applies directly his his application.

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A more appropriate product (yes, I'm going to keep going on that, LOL!) for your application. And I agree that the often half-arsed recommendation approach when there isn't a purpose-made product leaves a person with much better options, which sounds like is the case for you and your applications with Schaeffers.


Again, and his to. Schaeffer's makes a better 20/50 for his engine than the big labels.
 
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