Originally Posted By: DoubleWasp
There is no re-inventing the Lincoln brand. Ford, like Cadillac, made sure of that when they spent years chasing quantity over quality and went from selling cars that stickered close to Rolls and Bentley, to vehicles marginally distinguishable from their base counterparts.
The investment necessary to attempt turning that around would be ludicrous.
No, there's (IMHO) no re-inventing it now (though they are trying). But it was something that could have been done years ago when the brand still had a reputation.
Originally Posted By: DoubleWasp
The Ford GT succeeded because of the prestigious history behind the name. Call the car anything else, and it never would have gotten built, because Ford never would have sold a single one.
I think that's intentional exaggeration. There are plenty of names Ford could have put on it (like Shelby) that would have made it sell. However the GT name (actually the GT40 name) certainly brings with it some throwbacks to the original, which was the intention.
Originally Posted By: DoubleWasp
You missed the most important part of what I said: Ford/Lincoln does not have the capability to build something in the luxury arena
that anyone would pay that kind of money for, and never will.
Again, the use of the word capability here. They have the capability/ability to build the car. Perhaps nobody would buy it, but the ability is there. What it lacks is marketability due to brand prestige (or rather the absence thereof) so it would be a sales failure. That's not a lack of capability, that's a lack of image.
Originally Posted By: DoubleWasp
Ditto to what I said above.
I think we are on the same page and perhaps just being fickle about language here
Originally Posted By: DoubleWasp
They were never going to be profit centers, eh? Maybe not in Ford's hands:
http://newsroom.jaguarlandrover.com/en-in/jlr-corp/news/2015/08/jlr_fy_2016_q1_earnings_070815/
I'll be interested to see how that holds up. But the reason that Jaguar was able to spun into something that's making money is, according to this article:
http://www.theglobeandmail.com/globe-dri...rticle17678401/
Quote:
On the plus side, Ford did an amazing job of reinventing JLR’s manufacturing facilities and processes. Indeed, JLR types willingly say they’d not be around at all today without the Ford money and expertise. But on the product side, Ford looked for ways to spread costs right across Ford’s product lineup, the global one.
Ford spent 50 BILLION on Jaguar. They invested heavily in "fixing it" but their approach of integrating it into Ford did not help the brand.
Originally Posted By: DoubleWasp
What you said was:
"These companies go after niches. That doesn't mean that the majors don't make products that are just as good for those niches"
The majors don't make products as good for those niches, hence why it's superior.
When I think of the term "superior" I think "better than". That denotes something it can be directly compared to, so in this case a 20w-50 to a 20w-50. If there is not a comparable product, that term loses its significance. I would say (and already have) that "more appropriate" or "niche geared" product would be more suitable terms.
While the majors certainly
recommend products for these niches, they are not products designed specifically for them. Neither Shell or Mobil makes a product that directly competes with Dominator for example.
Originally Posted By: DoubleWasp
Delvac is a monster in its intended application, but isn't going to hold a candle to a "boutique" street/race formula in my applications. Here, I will not say Delvac is not superior, just misapplied.
I think this depends on who you talk to TBH. I'm not going to try and sway your opinion as I'm sure it is based in extensive experience. Your applications may be that much further removed from a mainstream product being "suitable" that there is indeed a significant difference. I've never personally had an application where that was the case (M1 5w-50 held up just fine in the supercharged 5.0L Ford's) but that's the thing about engines, a lot of things change depending on how they were built and who built them.
Originally Posted By: DoubleWasp
Bless their hearts. My engines don't run on their lucrative deals. They've left something on the table, and other outfits have offered a better product for it.
Sure, but your applications may not be overly relevant (and don't sound like they are) to the OP's little British mill
Originally Posted By: DoubleWasp
Which is exactly why Schaeffer's makes a superior product. It was intended for its purpose, instead of them just saying "yeah, um, just use this....should be ok".
A more appropriate product (yes, I'm going to keep going on that, LOL!) for your application. And I agree that the often half-arsed recommendation approach when there isn't a purpose-made product leaves a person with much better options, which sounds like is the case for
you and
your applications with Schaeffers.
Originally Posted By: DoubleWasp
...........Completely missing the simple fact that racing 20/50's make up a
massive amount of the recommended oils for a classic engine, and that this is so for a very good reason: Pretty much all other 50's are stripped out conventional oils with poor performance in classic engines.
It isn't missing the fact, it is simply a relatively small target market. A great number of classic guys and folks that restore classic engines simply recommend an HDEO like Delvac, Rotella, Dello....etc. These engines generally do not place a demand on a lubricant that requires a race oil, particularly when we are talking about stock rebuilds and car show cars.
Drag racing is a whole other ball of wax, as each engine family has its own little quirks and weaknesses that pop up when you are pushing the envelope. And this ties into our earlier discussion about purpose built race engines (like the LeMans cars and M1 0w-40) and somebody's poked and stroked SBC that's riding on the edge of failure.
Originally Posted By: DoubleWasp
No, they don't make a synthetic 20/50. They recommend those who need a 50 weight for a classic engine to use their weak 15/50. That is the product Mobil has put on the table for the 50 weight arena. There's not even a question that if you put Mobil's recommended 50 next to Schaeffer's recommended 50, Schaeffer's blows Mobil out of the water.
I would seriously like to see some examples of that (that's not a dig, I'm genuinely curious). I know plenty of guys in the SBF world that ran (and run) M1 5w-50 and the 15w-50 with great tear-down results. These are typically boosted windsors.
Originally Posted By: DoubleWasp
If AA puts up the Driveworks filter for my car, and Amsoil puts up the EAO filter for my car, does Amsoil make the superior product? Of course. We can then go back and forth about how AA (or it's supplier, rather) could certainly put up a mind blowing oil filter for my car if they really wanted to, but that wouldn't be the situation.
That's actually a neat comparison because AMSOIL and Royal Purple both market great filters, but these filters are actually assembled by the majors. These majors are also now making these same type of filters sold under their own names like the FRAM Ultra, the Purolator Synthetic and the WIX synthetic.
In this case, since the FRAM Ultra is cheaper than the EaO, they both use glass media (but different types) but one is a major brand and the other one is boutique, how do we determine which one is "superior"?
Originally Posted By: DoubleWasp
Mobil has put up a product that even lovers of the past generations of their 15/50 don't want to touch anymore
So this is recent? Can you elaborate further. You are saying that the 15w-50 product CHANGED?