About three months ago I moved to Kanab, a small town in southern Utah with a population of 4,500. Much of the town's economy is supported by tourism as the town is a jumping off point for several national and state parks. As a result, we have 18 hotels/motels, a few B&B's, a surprising amount of vacation rentals, and a decent selection of restaurants. Nearly all of the shops in town are mom and pop outfits or locally owned franchises (Napa, True Value Hardware, etc.). Regularly ordering from Amazon, RockAuto, or other online retailers or driving to my local Costco didn't cause me any heartburn when I lived in densely populated southern California since most of the retailers there were large chains and had sizable customer bases. However, now that I am in a small town, I do feel a bit guilty when ordering things online or buying from the Costco 90 minutes away when I could get a similar thing locally but for a few dollars more. Not only do I want to support the local economy but I selfishly also want to contribute to these stores being able to keep their doors open so I can run down the street to buy something I need quickly, when the item is too inexpensive to deal with buying online, or when buying online or in bulk is not possible/feasible. I have been buying many more things locally but there are times when it is hard to overcome the differences in the online/Costco and local prices. Case in point: I can buy a high quality splitting maul on Amazon for $49 with free shipping and no sales tax or buy it locally for $63 plus 7.95% sales tax, making the difference $19 or nearly 40%. Another example is windshield wipers: the prices at Napa (before the current sale) were about double those of similar wipers online.
A few things complicate matters a bit:
By the way, I think I am going to purchase the maul online, especially since I recently got an Amazon gift card for my birthday.
A few things complicate matters a bit:
- Many of the establishments have no local competition so it's not like I can buy at store B because store A's prices were too high, thereby encouraging store A to lower its prices. Napa is the only auto parts store in town, True Value is the only hardware store, there is only one pet supply retailers, etc. So buying online or out of the area is my only recourse when I feel something is priced too high.
- There likely are some restrictions on the pricing of some of the franchise stores' items because they are franchises but I'm sure they also have a good bit of leeway and they do not always advertise some of the franchise sales so you can't really tell what might be on sale at the moment.
- The local economy was doing fine before I moved here. Unemployment is around 4.5% and the city has amenities and levels of local service that are surprisingly high given the town's size due to tax revenues resulting from the tourism.
- I did not displace someone in the workforce when I took my current job and moved here. My predecessor retired locally and the position was either going to be dissolved (with the duties broken up and spread among multiple people already employed there with no resulting increase in pay) or someone with similar levels of experience and training as I was going to be hired from outside the community, so I am not contracting the size of the local economy when spending elsewhere.
- Related to the previous point, I work for a large non-profit and 99.99% of our revenue comes from donations made by those outside the community so any time I buy locally I am bringing money into the local economy rather than "recycling" local money.
By the way, I think I am going to purchase the maul online, especially since I recently got an Amazon gift card for my birthday.