None of the specialty oils used in the top tiers of modern racing have anything to do with their consumer market counterparts. Then again, the race cars have nothing to do with their same branded consumer counterparts either.
What amazes me is how many consumers are influenced by racing connections when the only connection is the name.
BTW, I agree that the SAE degrades itself by publishing these kind of puff-pieces under their name. The Society of Automotive Engineers should be publishing things which are actually useful to Automotive Engineers. From that perspective, this "article" is content free. What do we learn from it? That Mobil continues to develop ever more exotic oils for Formula-1 teams in the endless pursuit of an edge, just like every other oil supplier to Formula-1 teams. Perhaps it will end up like the Formula-1 tire business, where everyone drops out except one supplier (Bridgestone). Does the fact that Bridgestone is still playing the Formula-1 game mean their passenger car tires are better than those from other companies? Nope.
"They're gearing their ads towards NASCAR, motor sports enthusiasts, and people with more than a HS equivalency diploma."
Uh, I don't think NASCAR fans are demographically by and large the most highly educated sector of the population.