Ridiculous idea from Lexus

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Originally Posted By: Doog
according to a report by the Detroit Free Press.



Which is funded by GM/Ford.......next story please


The Detroit Free Press is owned by Gannett, who also owns USA Today. It's the largest city paper owned by Gannett.
 
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Originally Posted By: OVERKILL
Originally Posted By: ecotourist
Originally Posted By: spasm3
Originally Posted By: gman2304
My son has sold Lexus cars for 12 years. He says the ones with the fat wallets are the worst for haggling.

They didn't get fat wallets by giving away money!

Or by buying a new Lexus either. The Millionaire Next Door talks about the difference between people who look rich ("big hat, no cattle") and people who actually have a lot of money. It's a great read that I'd recommend to anyone.


That will greatly depend on the person though, it isn't really a "rule" unless we accept that it is one with a massive number of exceptions. I grew up with a cottage on Rosseau, our neighbours were multi billionaires, they drove whatever the heck they wanted, LOL! Which included a new Porsche and new Sea-doo XP's every couple of years. There were plenty of extremely wealthy folks on the lake that drove very nice cars.

I think it also depends on how somebody views/likes cars. Somebody who isn't a "car person" with a fair chunk of money isn't as likely to spend money on a "nice car" whereas somebody who loves cars would.

This of course excludes the person leasing the BMW/Benz/Audi just to "look the part" which I believe is the type of person you are narrowing in on however
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Agree not a rule and there's a variety of people in every segment.

My opinion is you take a poll of the lexuses, the core is well off folks who can afford it; not the thousandaire market. So the thousand-aire market is definitely not the core.

As far as the cheapskate millionaires, I also don't think by rule they're all hagglers like that guy's father in law lowballing and wasting people's time.

But I do feel that a large majority of the well off will buy a car differently.

My observations and talking to people of this set who go car shopping is because they have funds they don't necessarily have the same lust for the car as someone who simply can't afford it, or save up; so they can treat the buying more rationally just as a business transaction.

They still will drive a hard bargain, but that doesn't mean they take a HUGE amount of time doing it or wasting salespeople's time like the story above. Instead, I think the opposite, they will negotiate hard and fast, cause time is money, but will make a quicker decisive judgement on the deal if it's good or not. Especially any executive.
One of the most common personality trait of executives is they make decisive decisions quickly rather then thinking it over for 6weeks and not moving.


It's the same as one of those random classic car tv shows when an industry expert shows up to buy a car, versus a regular consumer enthusiast.

Instead of the emotional game, they cut down to brass tacks pretty quickly, without lowballing and without the hemming and hawing at counteroffers.

They don't treat the negotiation emotionally as a possible insult, they just say nope that's not going to work keep dropping the price. It's just business. If they can't bridge the gap, they just move on.
If they make a deal, they close it quick and move onto enjoying life.
 
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I think the mindset from Lexus is their product will sell themselves. If you like it enough, you will buy it.

The idea might work. A vehicle is an emotional purchase for most folks and eventually the dealer will convince them it is a good buy.

I don't know what the ratio is cash vs. finance/lease, but my guess is, most will finance or lease. All Lexus has to do is make that monthly payment sound like a sweet deal and that will be good enough to get the customer to sign on the dotted line.
 
Price of the car itself is just one component of the overall cost to the buyer. You can still play around with accessories which can be thrown in (or not), as well as with the APR rate, if you're financing.
 
Originally Posted By: horse123
You don't generally haggle over luxury cars, they cost what they cost, get over it.

You're doing it wrong.
 
I know very little about Lexus and Infinity dealerships. The nearest ones are nearly 1 hr away and hence not that popular in my area.

We have all the rest like MB, BMW, Jag, Audi, Porsche, Acura and of course Caddy locally though.
 
If I remember right MBZ and BMW to some extend do this on their new cars.

Of course Lexus could do the same but the point is most of their negotiation end up being how much down payment or monthly payment to subsidize instead of a cash price reduction.

I don't think this will work unless they consolidate the dealer ownership to monopoly in a metropolitan area.
 
Originally Posted By: bubbatime
Originally Posted By: gman2304
My son has sold Lexus cars for 12 years. He says the ones with the fat wallets are the worst for haggling.


HaHa this to a freaking T. My father-in-law is a closet 25 millionaire or so. Drives a beater $500 truck every day during the week and like a $80K dollar Lexus on the weekends. He takes 6 months to buy his Lexus cars every time he wants a new Lexus. Goes from dealer A, to dealer B, to dealer C and over again. Tries to negotiate at 50% off MSRP. Obviously, they balk at the idea of 50% off and tell him not even close. Than he goes to the next dealership and starts again, and again, and again, until eventually he gets the car at dealer invoice pricing, 6 months later.

It's actually quite comical to hear him bad mouth these dealers that are "trying to rip him off". I told him again and again that that is the old way of negotiating and I could negotiate the same deal in 45 minutes via the internet, but he never listens.


He is doing it wrong, for sure. The right way to do it is to look online for a dealer that has an undesirable model left over from last year, and call them up with an offer to buy it the same day.

If I were the dealer I would tell my guys not to waste time on this guy, even if I want to get rid of the car at the price he wanted, so that I would not get these "low ball" referrals in the future.
 
Originally Posted By: Bill_G
Originally Posted By: CKN
Isn't CarMax one of the biggest sellers of used cars in the country with this business model? It certainly looks like it's working for them!


It works for CarMax because generally, they have total control over what they pay for their inventory which is essentially all pre-owned vehicles. Experienced car sales folks say they make more commission selling used vehicles because of the larger gross. I'm not sure Lexus dealers will be able to pull this off because the price of their new car inventory is determined by Lexus. I'm not sure that I'd like to be one of the test dealers on this experiment.


Most of the incentives are from factory so while they may not haggle with the customers, if the factory want to clear inventory they can still lower the advertised price or provide special financing (typical for luxury car) instead. Of course this means all other dealers will be offering the same deal too, so nothing to haggle.
 
Originally Posted By: PandaBear
If I remember right MBZ and BMW to some extend do this on their new cars.

Of course Lexus could do the same but the point is most of their negotiation end up being how much down payment or monthly payment to subsidize instead of a cash price reduction.

I don't think this will work unless they consolidate the dealer ownership to monopoly in a metropolitan area.


BMW does it with their end of year sales. Both Penske and Sonic Automotive use a similar practice.
 
Its the Tesla dealership model. Lexus just has to reduce their MSRP's to reflect actual transaction prices.
 
Why? Saturn used the same markup from invoice to list price as Chevy on some of their models (even more in some cases), and got away with it for quite a while.
 
Originally Posted By: hattaresguy
Its the Tesla dealership model. Lexus just has to reduce their MSRP's to reflect actual transaction prices.

Tesla doesn't have dealers, they only have "showroom" in which they have 1 car on display stand but no car for test drive(at least in So Cal). There are few Tesla showrooms in Orange County, CA and they are in shopping malls.
 
In a (used-car) store where customers outnumber sales staff 2:1 the fixed- price shop is a more efficient use of sales-staff that is also on a fixed-commission program....the profit comes in the finance office rather than off the sticker.

I rather doubt that Lexus fits this profile, however, but there must be some benefit for LEXUS to engage in this sales program....perhaps it's a response to more sales being financed...that may be where their profit comes from.
 
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Remember folks that this is only a trial, and I doubt this will bring the fall of Lexus as some of the comments I read here. They build great and reliable cars. I am not a Lexus fan boy, but Toyota is one of the top automobile manufacturers in the world.
 
Originally Posted By: si_jeff
Remember folks that this is only a trial, and I doubt this will bring the fall of Lexus as some of the comments I read here. They build great and reliable cars. I am not a Lexus fan boy, but Toyota is one of the top automobile manufacturers in the world.


I'm not sure folks were commenting on the fall of Lexus but rather the the degree of possibility for success of implementing a fixed price sales model. I think there is widespread agreement that Lexus is not going away anytime soon.
 
Originally Posted By: horse123
You don't generally haggle over luxury cars, they cost what they cost, get over it.


I've personally witnessed a successful negotiation on a brand new Rolls Phantom. The goal of a luxury car salesperson and dealer is to develop a long-term relationship with the customer, and receive recurring business. You better believe the terms of purchase of almost any new luxury car are negotiable.

For Lexus to do this is pretty dumb. They sell cars mostly to the aging and elderly. That's a very shrewd crowd. It's not going to be the end of Lexus, but they're going to be opening up an avenue to lose some business.
 
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