I don't like my Tacoma because I own it. I own it because I like it. There is nothing holding me back from being able to replace my '15. Within reason I could purchase any vehicle I so choose.
But I choose to keep my Tacoma. The TRD seats are among the most comfortable I've experienced. The ride is firm but more than acceptable. The 4.0 is punchy and smooth. The transmission shifts flawlessly. Sometimes I drop it down into 4th when I'm driving in town. Makes for a very responsive drivetrain. Love the ground clearance, it's ease of maintenance and it's versatility. And I never have to think....how am I going to get that home when shopping somewhere.
I commute 50 miles a day to and from work. Zero issues with comfort. And my wife and 2 kids have never once complained about uncomfortable seats or bad ride quality....and that includes times where we chose to take it on long road trips.
Then there's reliability. Dead on. Not one issue. I expect to take this vehicle well north of 200k with basic maintenance.
Everyone has their opinion....and I respect that. But sometimes I think people just spit out what they've heard. Or maybe they read too much Consumers Reports. Professional reviews don't mean s**t to me. I'm the one who lives with this vehicle daily. That makes me infinitely more qualified to judge it than some guy who just stepped out of BMW 5 series and is now going to review a truck.