Originally Posted By: Clevy
It's the cost that keeps it from taking off. I bet if they priced it even just a couple bucks cheaper than the bottles on the shelf around it it would sell well. Give folks an incentive to buy it. Or the famous mail in rebate idea.
Valvoline has already made a move in this direction. The price of NextGen oils is 30 cents a quart cheaper than their VWB and VML counterparts. At least around Battle Creek, MI it is.
It's the cost that keeps it from taking off. I bet if they priced it even just a couple bucks cheaper than the bottles on the shelf around it it would sell well. Give folks an incentive to buy it. Or the famous mail in rebate idea.
Valvoline has already made a move in this direction. The price of NextGen oils is 30 cents a quart cheaper than their VWB and VML counterparts. At least around Battle Creek, MI it is.