Originally Posted By: d00df00d
Not sure how you draw a conclusion about performance based on the price of the product. I would think economies of scale would have a huge impact on the price, since SOPUS is a far bigger company than Royal Purple.
Could you elaborate a bit?
I can't answer for Loobed, but I think there are a few issues to consider, not the least of which is what you mentioned regarding company size. Target market is another issue.
SOPUS makes oils for just about everyone. If one wants cheap house brand oil at under $2 a quart or a high mileage oil or an HDEO or a reasonably priced synthetic or PU at a higher price (or even a few more niche products, like say Pennzoil Ultra Euro, wherever it's available), then SOPUS has a product, and a quality one at that, to fit that need. For the most part and with few exceptions, those products can be very easily found, from Walmart to Canadian Tire to any parts store to many gas stations.
Secondly, while I'm not a fan of companies being shadowy of oil group content, I'm well aware, and Shell obviously is to a greater degree, that Group III type synthetics perform just as well as Group IV or V synthetics. For SOPUS, from a business perspective, there's not point in offering a more expensive base stock across their product line for no discernible, across the board improvement in performance. SOPUS products are often on sale, and the size of SOPUS along with the fact that they're not using expensive base stocks unnecessarily helps. The bulk of SOPUS customers want a quality product that fulfills warranty requirements at a reasonable price. Quaker State Ultimate Durability fits that description perfectly, as do most products across the SOPUS line.
RP has a different target base. Some people do care about Group III vs. Group IV, particularly if the prices are close (i.e. I can get RP marginally cheaper than non-sale Quaker State Ultimate Durability, and substantially cheaper than non-sale PU - so if I'm not too concerned about API/ILSAC specs, why pay more for a Group III than a Group IV?) Others find certain aspects of RP (or any other boutique oil) more appealing to them for their application than what the big companies offer. RP 0w-40 has some good specs, and, at least here, finding something comparable requires the purchase of GC or Mobil 1 0w-40, and all three (when not on sale) are priced within a few cents of each other. Or, if someone wants a Group IV oil, and they want it thicker than GC or Mobil 1 0w-40, the SOPUS options are extremely limited, and perhaps non-existent in North America. RP has other options.
Some don't care about an oil being SM or SN, and want more ZDDP. RP does that, across a wide range of viscosities, without them being classified as a high mileage oil, either.
Personally, I like RP, but I don't think it's "better" than anything else out there. It depends upon what one wants or needs or thinks one needs for one's application. For my old F-150 for example, I think I need more ZDDP, and certainly don't need SN oil. I could, conceivably, use RP in there, and there are enough viscosities from which I could choose. On the other hand, I consider it overkill, and there are plenty of conventional HDEOs in various grades that would do the trick for me.
SOPUS is in no danger from RP. Neither is BP or ExxonMobil. SOPUS owns the conventional market, and ExxonMobil owns the synthetic market. RP and other boutique oils rightly target different consumers.