Clearly, and sadly for Wix, he is a very uninformed employee. Don't know what it is but 70 nominal can be met by a 200 micron screen, for Pete's sake!
Not sure why you question the hype on the syns. Many of them are 99% at 20 um, some are 99% at 25 um. I don't know any full syns that are 95% at 20 um, as that is more or less within the range of what a standard cellulose fitler can do (92-95% range).
I don't dispute the P1's 99% @ 20 um is a good spec ( long with several other syn blend media premium filters like the M1, Bosch, etc). What sets the syns apart is their capacity.. which can be double the syn blends, or better, and flow. Capacity is useful for extended OCIs and flow is useful for avoiding bypass on cold starts and such.
IMO, the extra cost of the syns isn't particularly justifiable from the ROI POV unless you are going to take advantage of their extra capabilities in some way. If you plan up around a 10K OCI but want the metal comfort of a higher efficiency filter, a syn blend like the P1 is a great choice.