Looks exactly like the OE filter, except for the lack of the Hyundai logo looking down in the can at the bypass valve. I suspect Premium Guard is having MANN+HUMMEL Korea make this particular filter.
The OE filter can also be purchased very cheap from Rock Auto under the Auto7 brand. Comes in a Hyundai or Kia box with the Auto7 sticker slapped over the top, unless something changed from the last time I ordered one.