Originally Posted By: Ben99GT
Originally Posted By: demarpaint
Give it 6 months. It could be the next Bitog darling, although I think Edge might be?????????
I doubt it, it seems like the BITOG "darlings" are usually full synthetics with a solid price/performance ratio, moreso than anything else.
I somehow doubt either Edge or Ultra will ever be the BITOG darlings, unless they come down in price. I'd guess Ultra has a better shot than Edge though, with all of the positive brand equity Pennzoil/SOPUS has around here.
You have a good point. I was able to grab Edge with a Pure One filter from AAP with one of the specials and then cash in on those famous $10 off a $25 purchase coupon. I think a lot of members did the same, and UOA's could be popping up in the very near future. Positive UOA's could propel it into Bitog Darling Status, or sink it faster than the Titanic.
If they work Ultra into one of those deals it could become popular very fast around here. At full retail prices both Edge and Ultra could very well die on the vine. Only way I'm a buyer is if they offer it in an OC special.