I installed the B&M 24000 GVW cooler on an Olds Ciera V6 3L40 transmission. Before I installed it, you could not touch the lines. After I installed it, you could hold them for several seconds befor getting uncomfortable, and the transmission always shifted more firmly. Not scientific, but you get the idea.
The car now had 161k on it, with the original transmission. GM stopped putting 3L40s behind anything bigger than a 4 cyl, because they are imfamous for failing behind 6s, but mine still shifts better than before the cooler was installed.