I think on a regional basis, I do see Valvoline used the most around here in Minnesota. I've found that it pretty much doesn't matter what store you go to, they all carry Valvoline around here. After that, it gets a bit more hit or miss.
Same goes for the shops around here - seems like 2 out of three use Valvoline as the "house" brand.
Many years of use have been succesful, so there isn't a lot of incentive to change, I guess, even given some of their weaker results that we have seen out of the All-Climate lineup.
Nationally, Pennzoil is the No. 1 Brand, Quaker State is second, then Valvoline.
Of course, if you read this board, you would think Mobil 1 is the nations #1 seller!
[ October 08, 2003, 12:17 PM: Message edited by: MNgopher ]