Even if we accept the idea that the non-speced oil lubricates better, is it worth it? The difference can be statistically significant, but immeasurable to the average person.
We do have to remember that engine longevity isn't usually a problem these days. That's been solved years ago, and seems to hold true whether one is using a reasonable grade, whether ideal or specified or otherwise.
Carmakers and oil companies can measure much more than we can and much more accurately. They can demonstrate fuel savings in using lighter oils that we cannot detect. That doesn't mean the fuel savings aren't there.
On the other hand, how many of us have worn out engines? Even in the taxi fleet days, it wasn't an issue, and we used 30 grades and lighter, all resource conserving ILSAC stuff. We retired vehicles with 1,000,000 km on them, and it wasn't because of engine issues.