In the USA whomever was in charge here better have been fired twice. They spent way too much money chasing both the big truck market - doubling down with the Titan XD Cummins thing which was also a flop, and in splitting their product line to sell Infiniti - a brand really only ever marketed in the USA - in Japan and elsewhere those same cars are still Nissan, and sold for a more comparable price not the attempt to make it to BMW price tags for those cars

. So basically they completely abandoned there traditional customer base -people that wanted to go from A to B and not think very hard about doing it.