New Schaeffer products released today

In the early days of the site we talked a lot about Schaeffer Oils because Bob was a sales rep and I tried their blend in my 95 Formula for a little while but it ended up being more expensive than to just get a full synthetic off the shelf. So I failed to really see any benefit of using the blend, and the full synthetic Schaeffer Oil price put it into boutique territory and I’m not sure it was good enough to belong in that category.

I was buying Schaeffers from Bob Winters when he founded these forums. Great product but I couldn't justify the cost.
 
I used their oils for a few years until I figured it was too much trouble and shipping prices were just foolish. You would think they could do something to make it easier for the masses to access their oils. Apparently they make enough to stay in business selling the majority to the farming and industrial customers in their area that us auto jockeys are not nearly enough of a customer base for them to change. They also must be doing somethings right to stay successful so many years.
They don’t want to cater to the automotive customer as much. I am an ag, trucking and industrial customer so it works out because of buying in volume. The price per gallon on 15w40 is comparable or often cheaper than buying a synthetic HDEO from our local parts store. They want to sell 5 gallons of oil instead of 5 quarts and that will never work with 99% of auto customers. Volume also covers the shipping because I order enough to get it delivered freight free.
 
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