New Fram Endurance Oil Filter same as Amsoil??

I guess I'm old school, just starting to split the difference with 5k and 10k OCI ... but who the heck is running an oil filter to 25k miles?
 
I guess I'm old school, just starting to split the difference with 5k and 10k OCI ... but who the heck is running an oil filter to 25k miles?
I know my previous ecotec 2.2L w/no EGR valve would have been an excellent candidate to try this. No turbo, no fuel delusion, no egr. no high HP, just a plain ol 4 cylinder putting down the road via Highway. I really should've tried it before handing it over to the Niece. I think it would've done great.

The oil seemed to stay clean over several thousands of miles when I did run it for around 5.5k (When oil change light came on)
 
Possible First Brands won’t make it for them anymore? I can’t see their market being very large. The number of people that would pay $20 for an oil filter must be very small.
I think if First Brands were to stop making them their factory would get a positive productivity bump by not having to deal with this Amsoil exception.

Amsoil's market is probably limited to the people buying the Amsoil oil through their dealer. Frankly I don't know how a dealer can push these knowing the Amsoil filter is the Endurance. Truly a misapplication of product branding.
 
I think if First Brands were to stop making them their factory would get a positive productivity bump by not having to deal with this Amsoil exception.

Amsoil's market is probably limited to the people buying the Amsoil oil through their dealer. Frankly I don't know how a dealer can push these knowing the Amsoil filter is the Endurance. Truly a misapplication of product branding.
The Royal Purple filter falls into the same bin.
 
I think if First Brands were to stop making them their factory would get a positive productivity bump by not having to deal with this Amsoil exception.
Is First Brands/Fram actually manufacturing the Endurance, or is Champion Labs making essentially the same filter for Fram, Amsoil and Royal Purple (see post 9) with different paint and brand stickers. We know Amsoil and Royal Purple do not have their own filter manufacturing facilities.

Amsoil's market is probably limited to the people buying the Amsoil oil through their dealer. Frankly I don't know how a dealer can push these knowing the Amsoil filter is the Endurance. Truly a misapplication of product branding.
This happens a lot in the oil filter world. Purolator/Mann+Hummel makes filters branded by others. Motorcraft doesn't make their own oil filters, most are Purolator made.

Price of the branded end product is based in many factors.
 
Fram is the manufacturer so Amsoil is getting the benefits of their economy of high volume mass production.
I'd bet Champion Labs is making the Endurance also. This could be a reason why the Endurance can only be purchased at Walmart for reasons like production volume limitations and not flooding the market to tromp on Amsoil and Royal Purple.
 
Isn't the Synteq media a 2-layer filter of a synthetic media blown onto a cellulose media layer?

The same type of media that BITOG hates on the current Fram Ultra filters?
No-the Synteq is very similar to the Fleetguard Stratapore-2 layers of full synthetic microglass-improved efficiency, depth filtration, increased flow, much longer service life. FB/Fram/Champ/whoever they bought last week knows very well how to build them... (OG Ultra/wire-backed Titanium)
 
Enough of the brand bashing and taunts. Knock it off.

As to the topic at hand; that of Amsoil and Endurance being the same ... well, there is good evidence to ponder as proof. And throw in RP while you're at it.

Is market consolidation something anyone here should be surprised at ?????? It's been happening with lubes and filters for quite some time now. Accept it and move on.
 
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