On the news this evening: average price of a new vehicle is now $47k. Last month 82% of new cars sold over MSRP. Both are higher than I would have guessed.
Order a vehicle and get a discount and even additional rebates.
Try to buy one off the lot and the lack of supply means you will pay a premium.
A 2018 F150 with a $50,000 MSRP could be bought for over a $10,000 discount includong rebates and PCO's new 4 years ago. Now with low mileage (20,000 mi or so) they are going for $48,000 used.
Order a new one and you are about $4,000 under MSRP including a $1,0000 Rebate and $1,000 Private Customer Rebate. Buy one new off the lot and you are going to pay a hefty premium.
Lease returns are walking away with thousands by just selling them to the dealer. Go through someone like Carvana and it's not unusual to get offers of 20% or more over the residual.
People with high demand models like Broncos on order are making 20% Profit just by selling then to the dealer when they arrive.
We are seeing the Law of Supply & Demand along with a society unused to being told they have to wait for anything play out in real time. They will learn to order and wait or pay the scalpers premium for instant gratification.
The ones I feel sorry for are the ones who have a vehicle loss and are forced to swim with the sharks. The insurance companies will step up if forced to but how many people take the first offer not understanding what the current market is like.