“Where's the Schaeffer's gear oil test? Is Amsoil afraid of a superior product? Favorable test results by omission? I believe these are legitimate questions. What about it Salesrep, are you surprised your product wasn't tested. I'm not...”
Yes Schaeffers has always been missing from Amsoil’s tests. Not surprised. Like any other Company Amsoil is going to test products that they know will perform versus xyz competitors. It would make no business sense to test a product that may be superior in that exact product. Conversely Amsoil may whup said products sister.
“If Schaeffer's gear is superior, why don't they do a white paper and test against Amsoil and prove it?”
We have with a variety of different products from an array of competitors. I would put our 167,293 (now 75-90) and 239s series against any in the world and I am sure they have products they would say the same about.
Don
“The average man on the steet wouldn't have heard of Schaeffer's.
That's why they are not in the test paper.”
I think that one would find that in many geographic regions Schaeffer’s carries tremendous brand name recognition and growing.
Pablo
“Why no Schaeffer's? General public has not heard of them or LE or a whole bunch of other oil companies. No sense making your potential customers aware of worthy competitors?”
Don
“The average man on the steet wouldn't have heard of Schaeffer's.
That's why they are not in the test paper.”
I think this is at the crux or crossroads of marketplaces.
Amsoil tends to be more general consumer driven. The case buyer or the individual customer if you will. Their sales structure is such that almost by definition is designed to sell your “neighbor”. While they make products for industry and heavy equipment, this is not their niche or likely their primary target.
Schaeffers along with companies like LE, Cen-pe-co, Hydratex, Primsose, Lubriplate develop, manufacture, and have a sales structure in place for products in industry, fleet, agriculture, mining, etc. as a primary focus.
All one has to do is look at the product line card from each to determine which market each serves.