New 2015 Petronas Synthium with CoolTech - POE?

[SonofJoe]

I've only just got around to spotting the reference to 'Cooltech' which (and I quote from the official press release) 'fights excessive engine heat' which is a 'common problem, widely underestimated by drivers' and is 'not visible'. I personally love the last bit! It's the perfect marketing get-out in case any of this is ever challenged. Do these people think people actually buy this drivel???? I know I don't.