fordpm,
I also have heard of this oil, but never seen it? I'm surprised Ford doesn't make a semi-synthetic or full synthetic diesel oil as well. On this note, I see where Ford dealers advertise they will match or beat any competitors tire prices, what about oil prices. I think the dealers would sell more oil from their parts department if their oil prices were competitive.
A dealer in my area sells a quart of MC 15w40 for $3.62 at WM the same quart of MC 15w40 is $1.94, big difference.
Ruby