I have long since outgrown the name brand is better thing. I have hauled a lot of stuff in and out of Deka/East Penn, Exide, and JC battery plants and seen their lines in operation. If one gets a no name compared to a brand name, and the specs on CCA, type, and such are the same, they will generally be the same battery. They don't set up different assembly lines to cater to each brand of battery they are producing for, only the style (like plate, glass mat, etc) that they are making. In the trucking community, a lot of folks swear by Caterpillar batteries. They are the same battery, made by Deka/East Penn, as any other truck battery coming off D/EP line.