Motor Milk - new boutique?

[Furious]

I did a search on Motor Milk. Most of the links are for a strain of cannabis; so probably not a good name choice.

It's a cross between Motor Breath and Milkbone, Indica dominant hybrid.

Good stuff.

 

[goblin]

Tou do realise it's a Dutch company? I don't think the US is their primary market....

What I realize is that nowhere on their website could I find where they are from, for the usual 45 seconds I'd allow for such a verification usually. The about us is as boilerplate as could be - "We are special > we are better > we are the only ones who can solve that problem that you didn't know existed > ah, and by the way - everybody else's product is subpar and ours is the only good one."

Could apply to hairclips, tangerine or rat poison. No names, no references, vague as fog.

Now, let's dig in the Youtube vid:

- Lab.
- Brand new, freshly woven MotorMilk patches. So nice !
- This (on the testing machine - image flipped 90 degrees):

- Fondo euoropeo, blah blah.
- Axxonoil SRL - ah...

AxxonOil S.r.l. — Italy
Founded: 2010
Address : Via Girolamo da Carpi 6, 00196 Rome, Italy
Business Model: Manufacturer, Blender, Private-Label OEM
Certifications: ISO 9001, ISO 14001, EELQMS
Product Lines: Xtreme, MonteCarlo (125+ products)
Lab Capabilities: In-house R&D, ICP-AES, FT-IR analysis
Distribution: 40+ countries, export-focused

https://www.axxonoil.com/en/contacts/
https://www.axxonoil.com/en/private-label-en/

Now, of course, Axxonoil could have just be doing the tests here, for the motor milkman, so benefit of the doubt and let's not quickly accuse them of... OUCH... Wait...

T'is the very last bottle to the right on the "Private Label" link above.
Taaa-dam...Taaa-dam...Taaa-da-da-da-da-dammm...

Axxonoil's advertised products:

https://www.axxonoil.com/en/products-xtreme-technology/
https://www.axxonoil.com/en/products-monte-carlo/

If anyone wants to compare specs on these - feel free.

 

[slacktide_bitog]

Who needs Motor Milk when you have Motor Honey?

 

[BHopkins]

This must be the worst naming choice since Muscle Milk came out.
I was wondering at the time why would any one advertise a beverage with a name synonym of "sweat".

Now I have to wonder why anyone would name an engine oil after the effects of a blown headgasket.

Agreed. When seeing the title of this thread, the first thing that came to mind is the chocolate milkshake of death. I could not fathom that anyone would actually brand motor oil with a name that is so closely associated to engine failure.

 

[Jetronic]

What I realize is that nowhere on their website could I find where they are from, for the usual 45 seconds I'd allow for such a verification usually. The about us is as boilerplate as could be - "We are special > we are better > we are the only ones who can solve that problem that you didn't know existed > ah, and by the way - everybody else's product is subpar and ours is the only good one."

Could apply to hairclips, tangerine or rat poison. No names, no references, vague as fog.

Now, let's dig in the Youtube vid:

- Lab.
- Brand new, freshly woven MotorMilk patches. So nice !
- This (on the testing machine - image flipped 90 degrees):

View attachment 299161

- Fondo euoropeo, blah blah.
- Axxonoil SRL - ah...

AxxonOil S.r.l. — Italy
Founded: 2010
Address : Via Girolamo da Carpi 6, 00196 Rome, Italy
Business Model: Manufacturer, Blender, Private-Label OEM
Certifications: ISO 9001, ISO 14001, EELQMS
Product Lines: Xtreme, MonteCarlo (125+ products)
Lab Capabilities: In-house R&D, ICP-AES, FT-IR analysis
Distribution: 40+ countries, export-focused

https://www.axxonoil.com/en/contacts/
https://www.axxonoil.com/en/private-label-en/

Now, of course, Axxonoil could have just be doing the tests here, for the motor milkman, so benefit of the doubt and let's not quickly accuse them of... OUCH... Wait...


View attachment 299168



View attachment 299163 View attachment 299166

T'is the very last bottle to the right on the "Private Label" link above.
Taaa-dam...Taaa-dam...Taaa-da-da-da-da-dammm...

View attachment 299169

Axxonoil's advertised products:

https://www.axxonoil.com/en/products-xtreme-technology/
https://www.axxonoil.com/en/products-monte-carlo/

If anyone wants to compare specs on these - feel free.

In the meantime - the defense also submits:

EU (EUTM) registration — “Motor Milk” (word mark):
- Trademark file 019099486 (word mark Motor Milk) was filed 31 Oct 2024 and entered in the EU register 18 Feb 2025. Asselberghs Automotive B.V. (Amsterdam address) listed as the owner.

- Dutch company registry (KvK) — owner / trading name:
Asselberghs Automotive B.V. appears in Dutch business listings with KvK number 94961603 and is shown using the trade name “Motor Milk”. Public KvK/aggregate pages show the Amsterdam address given in the trademark record. (KvK / Dutch business-directory extracts mirror the EUIPO-owner address.)

- A German company entry named Asselberghs Automotive GmbH (Quiddelbach) in public German company listings.

- A Sebastian Asselbergh mentioned in the same light as the mysterious founder of the motor milkmaid.

Boy, do I have too much free time on my hands...

homepage, scroll down, click on legal notice. takes 3 seconds

https://motor-milk.com/policies/legal-notice

Register Entry:
Registered at the Chamber of Commerce (KvK) Netherlands:
Kamer van Koophandel (KvK) Number: 94961603


Company Details:
Asselberghs Automotive B.V.
Kostverlorenstraat 22-3
1052 GX Amsterdam
The Netherlands

And a pop-up store near the nurburgring in Quiddelbach

Pop-Up shop at:
Ringstraße 3
53518 Quiddelbach
Germany

 

[Jetronic]

Who needs Motor Milk when you have Motor Honey?

Isn't this the land of milk and honey?

 

[fantastic]

Not running this cat killer "race oil" but I'm not their target market it seems.

 

[Carlostrece]

Motor Milk

What do they call the place that makes Motor Milk?

 

[goblin]

Motor Milk

What do they call the place that makes Motor Milk?

Kühburgring Cowschleife ???

 

[rubberchicken]

They have a “view in your space” feature on their website. Like, oh, let me see how the bottle would look on the shelf in my garage!

This is when both your marketing and web design groups know nothing about the motor oil market.

 

[OVERKILL]

So LSJ is a Hired Gun now?

 

[TomYoung]

Royal Light Purple???

 

[Johnny248]

Came across this on YouTube. Looks like A3/B4 with a big dose of ZDDP. Not terribly interesting, but the branding and iconography is certainly unique as far as motor oil goes. I don’t think we need 1500 ppm oils with tons of Ca at this moment in time, though. I wonder who is behind it?

Will give them props for complete data though.

https://motor-milk.com/

Looks pretty cool to me.

 

[TomYoung]

So LSJ is a Hired Gun now?

In fairness, apart from the astronomical price, this looks like pretty good stuff.

 

[OVERKILL]

In fairness, apart from the astronomical price, this looks like pretty good stuff.

I mean, it could be, but him handing out "Lakespeed Stars" like he's the motor oil version of Gordon Ramsey just leaves a bad taste in my mouth.

 

[RooflessVW]

I mean, it could be, but him handing out "Lakespeed Stars" like he's the motor oil version of Gordon Ramsey just leaves a bad taste in my mouth.

Cringe behavior

 

[wemay]

I prefer PARMALAT.

 

[rszappa1]

I like to use Motor Cream.... It is lower carb than milk keeping the engine fit and running good...The extra fat in cream hwlp coat the engine well and helps in cold starts in the winter....

 

[TomYoung]

I mean, it could be, but him handing out "Lakespeed Stars" like he's the motor oil version of Gordon Ramsey just leaves a bad taste in my mouth.

Afternoon in the pub with Lake or Gordon? I am choosing Lake.

 

[OVERKILL]

Afternoon in the pub with Lake or Gordon? I am choosing Lake.

Depends, is Gordon cooking? LOL