Motor Milk - new boutique?

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Jul 17, 2010
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Came across this on YouTube. Looks like A3/B4 with a big dose of ZDDP. Not terribly interesting, but the branding and iconography is certainly unique as far as motor oil goes. I don’t think we need 1500 ppm oils with tons of Ca at this moment in time, though. I wonder who is behind it?

Will give them props for complete data though.

https://motor-milk.com/
 
Interesting…

Independent Validation

These results were not only confirmed in-house but also independently validated by SPEEDiagnostix and Lake Speed, Jr., a respected figure in lubricant performance testing.

Lake Speed, Jr. brings decades of motorsport experience along with professional certifications as an STLE CLS (Certified Lubrication Specialist) and OMA I (Oil Monitoring Analyst I). His involvement provides additional reassurance that these results are accurate and trustworthy.

IMG_6272.webp
 
This must be the worst naming choice since Muscle Milk came out.
I was wondering at the time why would any one advertise a beverage with a name synonym of "sweat".

Now I have to wonder why anyone would name an engine oil after the effects of a blown headgasket.
 
I don't trust them at all, 1st...Name choice. 2nd...the company's identity color choice. 3rd...label design choice. 4th...too aggressive of pricing choice. I will pass. :ROFLMAO:

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Looks like a very small company likely doing what LSJR did in his recent video at HPL. They run all the simple bench tests but that's as far as they can really go unless they want to send SWRI a big check. Pick and choose from a variety of suppliers and build your oil. Essentially what all boutique blenders do.

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From the about us page (https://motor-milk.com/pages/about-us):
Our story. Our CEO. Race Tracks. We. Our oil. Our engines. Oil we would trust in our engines. Bringing performance back

Who is you ? Who is your CEO ? What's his name ? Which tracks ? Where is it made ? Which engnes ? Which other oils did you NOT trust in your engines ? What performance was missing ?

Zero info, anonymized WhoIs domain info, and a website that for some reason gives the choice of listing the prices in every single currency known to man.
This thing stinks at so many levels.

PS: 20ish years ago I was importing Maxima Oil in my country, and had long chats with their (amazing) CEO Danny Massie. We were discussing brands once, and he chuckled at some new brand I was asking about. "I can blend you any oil you want. My vats are 600 gallons each, so your smallest batch can be 600 gallons, because I'd have to rinse a vat clean. That's about it. You name it - I'll blend it".

So if anyone's up for a batch of Motor Cocoa - we can all chip in.
 
Those quart bottles are XOM-style quart bottles….maybe they supply the base oils and the bottles?
 
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