I disagree. I compared the OE+ to a dealer supplied Hyundai filter. The OE+ only had %66 of the filter media contained in the factory filter. My Hyundai's owner's manual specs a 7,500 mil oil filter change interval during light use. Using the significantly smaller filter media of the OE+ to exceed the owner's manual recommendations by a further %33 does not seem justified.
I'm cheap and I run oil and filter intervals out longer than most people, but for my money the OE+ is lacking and the factory Hyundai filter is the better value.
Fair enough, that's your choice. We are all aware of how "YMMV". If you like Hyundai filters, fill your boots, it's your car.
What I've learned is, just because a filter looks one way, in one application, doesn't mean it'll look the same in all applications.
I've seen your post re: Hyundai filters, my "opinion"? I don't think you car will notice the difference.
For example, Bosch Premium has a middling reputation in most applications. The one spec'd for my Jag is really quite nice. I'd say they are 90% of a factory Jag/Mann filter. I paid $8.00 CDN for the Bosch and $19,00 for the Mann. A Jag filter (again, made by Mann) will set me back $56.00 CDN!!! I think it's clear which one I use for 8000 km OCIs.
I have cut open the filters for my Ford Focus (Mazda 3) and the OE+ filters "looked" better than the mainstream options, for less money. Not better than Fram Ultras or M1, but certainly good for the money.
My Mazda 6 uses cartridge filters, and the OE+ "look" better than most others, even the factory filter.
The 2007 Mazda 6 has 150,000 miles on it. It doesn't leak, doesn't burn and runs like a champ. The 2010 Focus has a low 60,000 miles, and likewise has no oil issues. What does this tell us? Just like your Hyundai example, not much. These are just data points, not the whole story.
I encourage TimeFlies to use OE+ if he's curious, If he likes 'em, great. If not, use something else.
Cheers