If the oil performed as well as Amsoil, I don't think Group III would be the issue. You are paying for a product that claims to meet high standards and performance claims. It won't be long if almost all oils are a Group III/IV/V blend anyway. For now though, I do agree that many other options are a much better value than M1. (PP/GC/MC/Hav.). For long drain high end synthetics I prefer Amsoil.