It makes perfect sense if they have a deal for fixed consumption on which they are being paid a fixed rate. Instead of having to curtail generation, they get to run the plant wide-open.
Locally, we have five hydro-electric dams, one of them is 150 years old. That dam has been paid for for well over a century. We also have our own local utility and generating body and if they were to strike a deal with a large consumer that would be pulling off of one of those existing assets rather than us spilling at times of the day or night when demand was low, then that would be a boon for them. Even if the rate at which the power was sold was significantly less than their regular feed-in wholesale rate, it's still profit, unlike curtailment/spillage.
The instant we dump steam at one of the nukes, we are losing money for example. This is why the IESO will enter into rate agreements with large consumers who might otherwise go co-gen nat gas. Bruce Nuclear, at 6,384MW of installed capacity, produced 49TWh last year, that's 153GWh a day. They are paid a fixed-rate of $0.067/kWh but they periodically are forced to bypass steam to allow renewables, which are given priority under the idiotic GEA, on the grid when there is insufficient export demand and therefore nobody to sell it to. We export or curtail this nuclear because it's cheaper than wind or solar at $0.133/kWh and $0.48/kWh respectively. Now, we do also curtail wind, it just depends on where demand is, what exports are at...etc. Regardless, as soon as you bypass steam, you are throwing money out the window. So, even if Bruce was able to sell that power to a another party at $0.04/kWh, they are still making more money than if they were to dump it.
On the other hand, it's basically impossible to create a contract for fixed consumption for wind or solar generation, even ignoring the insane rate contracts levied by the province. Because of course you can never guarantee availability and subsequently, you have to have backup available, for which there is a premium charged, eliminating any sort of incentivized fixed-consumption contract benefit.