Mobil 1 10w30 no long "Higher Mileage Vehicle Formula"

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I was in Wal-Mart today and noticed that Mobil has changed its marketing strategy for the Mobil 1 10w30. The bottles now say "Multi Vehicle Formula" instead of "Higher Mileage Vehicle Formula." I always thought this latter tag line was a big marketing blunder because people would confuse this with other "high mileage" oils (like MaxLife). Looks like Mobil finally wised up, since the copy on the back of the bottle points out that the oil is NOT just for older vehicles but for any car that uses 10w30. That 10w30 is the factory fill for all Dodge Vipers is now on the bottle, too. [ November 23, 2002, 01:43 AM: Message edited by: XHVI ]
 
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