Mercedes C43

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From Amsoil:

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I doubt we will ask for certification from either BMW or Mercedes.

OEM specifications are becoming a complicated web, and too often consumers are left without all of the facts to make the right choice for them. Licensing programs were originally intended to improve the quality of products and ensure they met minimum standards – both good things. Unfortunately, many OEM’s have realized that they are a good revenue generator too, so many of them are using every tactic they can to try and convince aftermarket companies to pay the license fees. FCA is no exception, and their “non-licensed” list is a good example of trying to influence the market. If we paid for the license, our product wouldn’t change, but the cost would have to be increased due to the added fees. Definitely not a good deal for our customers. That’s why we’ve stood firm on not purchasing the license from them.
 
Quote:
I doubt we will ask for certification from either BMW or Mercedes.

OEM specifications are becoming a complicated web, and too often consumers are left without all of the facts to make the right choice for them. Licensing programs were originally intended to improve the quality of products and ensure they met minimum standards – both good things. Unfortunately, many OEM’s have realized that they are a good revenue generator too, so many of them are using every tactic they can to try and convince aftermarket companies to pay the license fees. FCA is no exception, and their “non-licensed” list is a good example of trying to influence the market. If we paid for the license, our product wouldn’t change, but the cost would have to be increased due to the added fees. Definitely not a good deal for our customers. That’s why we’ve stood firm on not purchasing the license from them.


The problem is, that for consumers the only facts we have are the automaker's required specifications and whether a particular oil carries them. No one can determine if an oil meets an automaker's specification via a PDS, or even worse by a Blackstone VOA.
 
Originally Posted By: Pablo
From Amsoil:

Quote:

I doubt we will ask for certification from either BMW or Mercedes.

OEM specifications are becoming a complicated web, and too often consumers are left without all of the facts to make the right choice for them. Licensing programs were originally intended to improve the quality of products and ensure they met minimum standards – both good things. Unfortunately, many OEM’s have realized that they are a good revenue generator too, so many of them are using every tactic they can to try and convince aftermarket companies to pay the license fees. FCA is no exception, and their “non-licensed” list is a good example of trying to influence the market. If we paid for the license, our product wouldn’t change, but the cost would have to be increased due to the added fees. Definitely not a good deal for our customers. That’s why we’ve stood firm on not purchasing the license from them.

I worked on approval of one oil (VW approval), and I can say that it is cheap as dirt to get approval. Now, obviously some companies have different approach (FCA).
However, what FCA has to do with MB or BMW? I mean, my question is: if Amsoil got approval for their 5W40 why not for 5W30? Most of drivers of BMW's are definiately not understanding approvals and grades. They mostly think 5W30 is what goes into engine, period. of course that leads to a lot of mistakes, so not understanding why going with 5W40 but then not going with 5W30? Sorry to say, but I think there is more to that of why not asking for approval.
 
FCA should tread lightly when it comes to oil specifications. With Chrysler being passed around like a joint over the years, they have such a mishmash of oil specifications it isn't even funny. They need a major oil company (i.e. Shell) working closely with them, to actually be able to stock their shop shelves, and have a handy solution when their Ram 1500 diesel turns into a fiasco.
 
Originally Posted By: Mau
Ya, I want an oil easily attainable which M1 is compared to Amsoil. M1 being on sale more often is a bonus.


Problem solved.
thumbsup2.gif

Again, enjoy the car!
 
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