Marathon gasoline with STP additives

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I just saw a television advertisement for Marathon gasoline(s) with STP additives. That's news to me, though I rarely, if ever, use Marathon gasoline.

Marathon is based out of Findlay, Ohio and is widely available in the Buckeye state. However, they were a big user (at least 10%) of ethanol long before re-formulated fuels and emissions testing came into vogue. As such, I avoided their gasoline, as well of that of their Speedway gas stations.

Is this a new gimmick to compete with Shell's V-power? I can't say that I actually heard any of the commercial, as my remote automatically mutes anything on the tube that smacks of being a commercial!
 
I don't see any ethanol labels at Marathon or Speedway pumps here just north of Detroit.

It certainly isn't competing with Shell. The radio commercial I recently heard promoting the new gas formulation said it uses the minimum amount of detergents.
 
Actually, we discussed this last summer, when Marathon first announced the marketing initiative.

Marathon Markets Gasoline with STP Additives

It's branded as STP, however, as Bruce381 explained to us, the additives are actually supplied by Afton Chemical.

So, no off-the-shelf STP gasoline products/additives are bended into the gasoline.
 
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