Zinc is not magnetic.
Anyway, filtermag seems like a cool product if your car uses a spin on filter. The magnet sticks to the filter, and then makes ferrous metal stick to the inside of the filter. When you do your oil and filter change, spin the filter off, transfer the magnet to the new filter, and spin it on.
I have one because somebody brought their private party used car to me for an oil change. The DIY-er used a filtermag on the car, so I saved it for myself, because the next oil change guy would either throw it away or keep it.
I can't use it on my car or my dad's car because they don't have spin on filters, I can't use it on my mom's car, because it uses the thin Mopar oil filter, and this magnet fits a fat filter like the one found in the other 90% of Chrysler products. If I did all oil changes for someone that used the more common Mopar filter, a Motorcraft FL1A, or a Motorcraft 820, that is where I'd put the filtermag.