Plenty of people care. People that are investors and hope to have a comfortable retirement. Like me. At this point I have no desire to own an EV although for the kind of driving I do it would make a lot of sense. And I won't rule out a future purchase.
My interest in the success of Tesla is purely selfish.
Baron's implication is that Toyota is squandering an opportunity to leverage their position as the largest seller of vehicles now by dedicating some resources towards developing a competitive EV. Resources that most other automakers don't have. Like I said, every month that other automakers are wishy washy and sitting on the fence regarding their commitment to capturing a growing market share means that Tesla is still moving forward and unencumbered by trying to maintain an existing line of ICE vehicles.
(important to know just discussing)
I think it would be insane to take the thought of a billionaire shaking his head as an investment strategy which is what the post is about and that is my reference to "who cares" That billionaire did not build Toyota into the number 1 selling vehicle name in the world.
As far as Barrons I enjoy reading it, it's good to get a cross section of thoughts but if they were always right everyone would be rich just by reading Barrons right?
Now, we then get to your "investment perspective" and that is 100% ok, your perspective is how someone hits it big into a comfortable retirement so I would never and Im not discounting your feelings, after all, part of the population is always right and just as many and MANY more wrong.
I side more on the side of caution with the EV market share. You firmly believe the current EV technology is going to take over ICE or significantly eat into ICE vehicles by just one company, Tesla. I think people are so wrong on this to the degree that I cant .... well, cant put into words but whatever. There are thousands of companies to make money on, Tesla is risky to me. How can it not be? Commands 4% of the USA market and all its competitors will be turning out the same product. There will be so many EVs out there and who knows how much of the public wants them in their current form?
That is good if you are right. Im not convinced yet and/or dont think it's as simple as that picking one company that only produces EVs selling at a multiple of the worth of all the leading cars companies combined, yet they dont even hold or maybe hold now, 4% of the USA vehicle market share.
Every time I see a Tesla to me, looks like a generic economy car and dozens upon dozens of new models will be hitting showroom floors soon and some from true luxury manufacturers much more experienced in delivering what people want.
I think and wow I can be wrong, that much like any new product in a matter of a few years there will be an oversupply of EVs that will have to be heavily discounted much like Tesla was just forced into. Its a car with a battery, more simple to build then the ICE vehicle.